Hair Care Guide
As I Am Hair Products Guide For Shiny, Strong Hair
The 60-Second Answer
As I Am hair products are made for curly, coily, and natural hair that needs moisture, shine, scalp comfort, and easier styling. The line includes cleansing conditioners, leave-ins, styling jellies, scalp care products, and treatments. For best results, choose products based on your hair type, scalp needs, porosity, and styling goal.
How As I Am Supports Moisture, Curl Definition, and Scalp Health
As I Am products are designed for textured hair, especially Type 3 curls and Type 4 coils. These hair types often need more moisture because natural scalp oils do not travel down curly strands as easily as they do on straight hair. That is why a good routine should support moisture retention, scalp hydration, curl definition, and frizz control.
In my professional experience with textured hair care, healthy curls need three things: gentle cleansing, deep hydration, and styling control. If the scalp is not clean, product buildup can make curls look dull and heavy. If the hair shaft is dry, the cuticle layer can feel rough, which may lead to frizz, tangling, and breakage.
As I Am became known during the natural hair movement because it focused on women with natural and coily hair textures. The brand was founded in 2010 and developed its product line around four main systems: cleansing, conditioning, styling, and maintenance. This matters because natural hair care is not about one miracle product. It is about building the right routine.
As I Am Supports Natural Curls
As I Am products are made to support curly, coily, and textured hair with moisture-focused formulas. The Classic Collection is often used for Type 3 and Type 4 hair, and some products may also work for Type 2C waves. This makes the line useful for wash-and-go styling, twist-outs, braid-outs, protective styles, and curl refresh routines.
Targeted nutrition in As I Am products focuses on hydration, manageability, and moisture retention. Many formulas include ingredients like coconut oil, amla, olive oil, tangerine, aloe vera, shea butter, vitamin E, Jamaican black castor oil, and botanical extracts. These natural ingredients can help soften the hair, improve slip, reduce friction, and support stronger-looking strands.
Leave-In Improves Slip
As I Am Leave-In Conditioner helps hydrate, soften, and prepare curls for styling. A good leave-in conditioner should improve slip, reduce friction, and make detangling easier. This is especially helpful for thick, curly, coily, or transitioning hair.
Leave-in conditioner also supports shine because smoother hair cuticles reflect light better. When the cuticle layer is dry or raised, hair may look frizzy or dull. Using a leave-in before gel, jelly, or cream helps curls clump better and reduces the chance of flakes.
Scalp Care Reduces Flaking
As I Am products for dry itchy scalp may help with scalp comfort, flaking, and irritation. Zinc pyrithione is a common ingredient used in scalp care products to fight dandruff and reduce symptoms of dry, itchy scalp. Tea tree oil is also often used in scalp care treatments because it has antifungal and antibacterial properties that may help calm irritation and reduce flakes.
Regular use of moisturizing scalp treatments can support a healthier scalp environment. However, if itching, flaking, redness, or irritation continues, it is best to speak with a licensed dermatologist or trichologist. Scalp issues can sometimes be linked to dandruff, seborrheic dermatitis, allergies, or product sensitivity.
Curling Jelly Defines Curls
As I Am Curling Jelly is made for curl definition and hold. It works best when the hair is already hydrated with water and leave-in conditioner. Curl definition works best when moisture comes first and styling product comes second.
To avoid flakes, do not apply too much product. Start with small sections, smooth the jelly through wet hair, and let the curls dry without touching them too much. If the jelly flakes, it may not be mixing well with another product in your routine.
Co-Wash Cleans Without Stripping
A co-wash is a cleansing conditioner that helps clean the hair and scalp without the strong drying effect some shampoos can cause. As I Am Coconut CoWash is one of the brand’s most popular products because it helps remove light buildup while keeping curls soft. It is often used between regular shampoo days when the hair needs a refresh but not a deep cleanse.
Co-washes are helpful for dry curls because they protect the hair’s natural oils. Still, co-washing should not replace clarifying forever. If your curls look dull, feel coated, or stop responding to your products, you may need a deeper cleanser such as a curl clarity shampoo.
As I Am Product Comparison Matrix
| Product Type | Best For | Main Benefit | Hair Type Match | Use Frequency |
|---|---|---|---|---|
| Coconut CoWash | Dry curls and coils | Gentle cleansing | Type 2C, 3, 4 | 1–3 times weekly |
| Leave-In Conditioner | Detangling and prep | Slip and softness | Curly, coily, transitioning hair | Every wash day |
| Curling Jelly | Wash-and-go styling | Curl definition and hold | Type 3 and Type 4 curls | As needed |
| Dry & Itchy Scalp Care | Flaking and itchiness | Scalp comfort | Dry scalp, dandruff-prone scalp | Follow label directions |
| Hydration Elation | Deep moisture | Softness and repair support | Dry or high porosity hair | Weekly or biweekly |
| Restore & Repair | Weak or damaged hair | Strength and moisture support | Breakage-prone hair | As needed |
How To Build An As I Am Hair Routine
A healthy natural hair routine should balance cleansing, conditioning, styling, and maintenance. The best As I Am products for curly hair depend on what your hair needs most. Some people need more moisture. Others need scalp care, frizz control, curl definition, or breakage support.
Choose Products By Hair Need
For dry hair, start with As I Am Coconut CoWash, Leave-In Conditioner, and Hydration Elation. For curl definition, use Leave-In Conditioner followed by Curling Jelly. For dandruff and scalp irritation, look at the Dry & Itchy Scalp Care line and always read the product label.
For low porosity hair, use lighter layers and warm water to help products absorb better. For high porosity hair, use a richer conditioner or masque and seal in moisture with an oil or cream if needed. The goal is protein-moisture balance, not heavy product layering.
The Wealthy Hair Quality Standard
At Wealthy Hair, quality starts with understanding the real needs of textured hair. Whether you are using natural hair products, wigs, weaves, or extensions, the goal is the same: healthy-looking hair that feels soft, strong, and manageable. Wealthy Hair values clean routines, gentle handling, smart product choices, and honest education. For wigs and extensions, quality control includes texture matching, cuticle care, donor integrity, strand strength, and a natural-looking finish. For product guidance, Wealthy Hair focuses on scalp comfort, moisture balance, and routines that help real people care for their hair with confidence.
People Also Ask
What are As I Am products?
As I Am products are natural hair care products made for curly, coily, and textured hair. They include co-washes, shampoos, conditioners, leave-ins, styling jellies, scalp care treatments, and hair masques. Wealthy Hair recommends choosing them based on your hair type, scalp condition, and styling goal.
Are As I Am products good for natural hair?
Yes, As I Am products can be good for natural hair because many formulas focus on moisture, slip, and curl definition. Natural curls and coils often need gentle cleansing and hydration to reduce dryness and breakage. Wealthy Hair suggests starting with a cleanser, leave-in conditioner, and styler that match your curl pattern and porosity.
How to use As I Am products for shiny hair?
Use As I Am products for shiny hair by cleansing gently, conditioning well, and applying leave-in conditioner before styling. Shine often comes from smoother cuticle alignment and better moisture balance.
How to use As I Am products for stronger curls?
Use As I Am products for stronger curls by keeping the hair moisturized, detangled, and protected from rough handling. Stronger-looking curls need good elasticity, less friction, and fewer drying products.
Best As I Am products for curly hair?
The best As I Am products for curly hair include Coconut CoWash, Leave-In Conditioner, Curling Jelly, and Hydration Elation. These products help with cleansing, slip, moisture, and curl definition.
Best As I Am products for coily hair?
The best As I Am products for coily hair are moisture-rich products like Coconut CoWash, Leave-In Conditioner, Hydration Elation, and the Dry & Itchy Scalp Care line if scalp comfort is needed. Coily hair often needs extra moisture because natural oils move slowly down tight curls.
Which As I Am product should I use first?
The first As I Am product you should use is usually a cleanser, such as Coconut CoWash or a shampoo from the line. Cleansing first removes sweat, buildup, and old styling products so conditioners and stylers can work better.
How to use As I Am Coconut CoWash?
Use As I Am Coconut CoWash on wet hair by massaging it into the scalp and pulling it gently through the strands. It works like a cleansing conditioner, helping remove light buildup without stripping the hair.
Does As I Am Coconut CoWash clean the scalp?
Yes, As I Am Coconut CoWash can help clean the scalp when used correctly. It is made for gentle cleansing, but it may not remove heavy buildup the way a clarifying shampoo can. Wealthy Hair recommends alternating co-wash days with deeper cleansing when the scalp feels coated or itchy.
How often should you co-wash with As I Am?
You can co-wash with As I Am one to three times per week, depending on your scalp, activity level, and product buildup. Dry curls may benefit from co-washing, but too much product layering can make hair feel heavy.
As I Am products for dry itchy scalp?
As I Am products for dry itchy scalp include options from the Dry & Itchy Scalp Care line. Scalp care products may include ingredients such as zinc pyrithione, tea tree oil, menthol, or moisturizing oils to help reduce flakes and discomfort.
How to use As I Am Curling Jelly without flakes?
Use As I Am Curling Jelly without flakes by applying it to wet, well-conditioned hair and avoiding heavy product layers underneath. Flaking often happens when products do not mix well or when too much gel is applied.
